Work About

Likeminded 志趣相投

Service Design

Skills  |  User Research · Data Analysis · Insights Gathering · Brainstorming · Service Tools · Graphic Design · Teamworking

The brief of the project required each team to come up with a service for social good to impact the citizens of the neighborhood near Tongji University, taking advantage of the support of the existing network of spaces and manpower of the NICE 2035 project.
Likeminded (志趣相投) is a technology-free community service designed to help senior citizens of the Siping Neighborhood to meet people with similar interests and take part in activities to create miningful connections and feel more fulfilled.


DESIS is a no-profit and cultural association that promotes design for social innovation in higher education institutions with design discipline so as to generate useful design knowledge and create meaningful social changes in collaboration with other stakeholders.

These self-standing labs explore future ways of living autonomously, but at the same time aim to create a cluster effect together in the neighbourhood and the city in the long run.

By adopting the approaches of ‘living lab’ and ‘open innovation’, urban residential communities are considered potential urban innovators that can co-create and experiment with new ideas for future living.

After assigning tasks, the team member in Shanghai went out on the field to visit the neibourhood’s hotspots and interview senior citizens to try and understand their needs and frustrations, a group of 28 people from

different backgrounds was interviewed. They visited both community centers frequented by elderlies and followed some groups during their daily activities to get a sense of their difficulties and necessities.


Service wayfinding, advertising posters, and all the various tools and material are characterized by coordinated graphics that help users to identify and distinguish them as part of the service.

Welcome Kit

Each new member receives a welcome kit after registering at the info pint, the kit includes a notebook and a pen to keep track of the activities, a guide to the service features, a lanyard with the user ID card, and a set of stickers to identify the type of activity they’re taking part in.

Color Identification

The service provides three main types of activities to its users: manual activities, intellectual activities, and physical activities. Each type is identified by a signature color to better understand who is taking part in which activity and identify groups.


Working with a team of people located on different sides of the globe (two of us in Italy, four of us in Shanghai) certainly was a , both for logistic and cultural differences. It was, however, also a very rewarding one, that allowed us to gain new knowledge, skills and test our abilities.


Our work was exhibited as part of the NICE 2035 Project works, citizens from the Siping neighbourhood got the chance to get to know our idea and express their thoughts and feeling. We were excited to find out that

many senior citizens said they would appreciate and make use of such service in their community.